HIGHLIGHT’S ON ART DIRECTION
My approach as a Creative Director is rooted in insight-driven strategy, and aspirational storytelling, blending creative vision with operational excellence to deliver cohesive, culture-shaping campaigns. At PRIDE Clothing, I led the brand through a pivotal evolution into cut-and-sew seasonal collections, spearheading full creative direction from mood boards and garment design through casting, styling, and on-set art direction, building collections that resonated with a more fashion-forward audience and strengthened brand positioning.
At Jafra Cosmetics, I expanded this skillset into beauty, managing cross-functional teams to create on-brand assets, directed photo and video shoots, and ensured campaign cohesion across platforms.
At Maxfield, I supported luxury retail rollouts and brand-aligned initiatives, coordinating international events and vendor partnerships that elevated brand storytelling.
At Engravers Lane, I refined my ability to balance creativity with precision by leading product launches, optimizing creative workflows, and partnering with cross-functional teams to drive execution from concept to delivery.
Even early in my career at DASH Boutique, I was building visual experiences, directing seasonal merchandising rollouts, influencer activations, and in-store campaigns that aligned with brand KPIs and customer engagement.
Across every role, I’ve united design sensibility with project management discipline, ensuring every campaign, collection, and experience is not only visually compelling and trend-relevant but also delivered with consistency, efficiency, and cultural relevance.
When I joined PRIDE Clothing, the brand was in the middle of an exciting rebrand, transitioning from continuous product drops to a more elevated model of seasonal collections and expanding into cut-and-sew garment design.
I spearheaded the full creative direction and execution of a multi-campaign collections, crafting a cohesive and aspirational fashion narrative from concept through final delivery. I developed the vision and design system, personally designing each garment, drafting patterns, and sourcing fabrics and production details to ensure elevated craftsmanship.
In collaboration with the creative team, I led the, scouting and hand-selecting models, curating head-to-toe looks, and overseeing styling, hair, and makeup. I also directed all aspects of production management and shoot execution, from casting and location scouting to on-set art direction, ensuring modern, trend-relevant storytelling.
Beyond creative direction, I drove seasonal product development and vendor negotiations, coordinated production shoots and merchandising rollouts, and managed cross-functional planning to ensure campaigns launched on time and within budget. By uniting insight-driven creative strategy with hands-on execution, I elevated product quality and storytelling, reinforcing brand consistency, cultural relevance, and aspirational positioning, while also achieving measurable operational results, including process improvements that reduced costs by 15%.
As the Art Director & Senior Project Manager, I spearheaded the full development of Wildheart Desert Haven.
a short-term rental property designed for Airbnb and Vrbo, serving as both the creative lead and project manager from concept through completion. From the project’s inception, I helped shape the vision by building out mood boards and inspiration systems that guided the interior design direction, aligning textures, colors, and materials into a cohesive aesthetic. I partnered closely with architects and contractors to reimagine and adjust the floor plan, ensuring the property was both functional and visually elevated.
In my project management role, I led the six-month renovation process, overseeing contractors, establishing timelines, and managing budgets to deliver on schedule without compromising quality. I also built strong relationships with vendors and contractors, coordinating communication and ensuring accountability at every stage. From sourcing tile, wood flooring, and lighting fixtures to selecting furniture and décor, I curated every design element to reflect the property’s creative vision while maintaining budget discipline.
Additionally, I managed all permitting requirements, including county approval for short-term rental use, while problem-solving, tracking progress, and aligning cross-functional teams to ensure flawless execution. By uniting art direction with project management, I transformed the property into a cohesive, aspirational, and high-quality destination that stands out in the competitive short-term rental market.